How Does Google Rank My Website? SEO Insights Revealed by the 2024 Code Leak

The recent code leaks at Google have caused a lot of buzz about how Google ranks websites. While it may sound complex, it's really about one thing: making sure people can find the most helpful and reliable places when they search. For those of you running businesses that rely on business coming from Google search, here’s how you can make sure your business stands out.

What Google Looks For:

1. A Great Visitor Experience: Google wants to make sure that when someone visits your website, they find it easy to use and get what they need quickly. This means your website should load fast, be easy to read on phones and computers, and help visitors find what they're looking for without hassle. Also, your Google Business Profile (GBP) should provide all the essential information.

2. Helpful and Relevant Information: Your website and GBP should answer real questions that your customers have. For instance, if you run a bakery, your site should have your menu, prices, and maybe some stories about your best-selling cakes. Google likes websites that provide clear and useful information that matches what people are searching for.

3. Genuine Customer Reviews: Real reviews from your customers are very important. Google looks closely at these to see how much people trust and like your services. Encourage your happy customers to leave a good word online about their experience, and be specific about the experience. The details they provide in describing your business and their experience help Google know when to display your business in a search.

Optimizing Your Google Business Profile:

Make It Easy to Find and Use:

• Complete and Accurate Information: Fill out all sections of your profile, including your address, phone number, and hours of operation. Accurate information helps customers and improves your visibility in searches.

• Categories and Services: Select categories that accurately describe your business and list the services you offer. This helps Google show your profile to the right people.

Keep Your Profile Fresh and Engaging:

• Regular Updates: Post regular updates about new products, special offers, or events. This keeps your profile active and tells Google and your customers that your business is thriving.

• Quality Photos: Use clear, attractive photos of your storefront, products, or services. Photos help customers see what you offer and choose your business over others.

Encourage and Manage Online Reviews:

• Ask for Reviews: Encourage customers to leave a review after a purchase or visit. You can do this through follow-up emails or by asking in person.

• Respond to Reviews: Show that you value customer feedback by responding to reviews. Thank your customers for positive reviews and address any issues raised in negative reviews professionally.

Improving your website for Google doesn't have to be about dealing with complicated tech. It’s simply about making sure your Google Business Profile is helpful, responsive, and valued by your customers. By focusing on these areas, you'll not only satisfy Google's criteria but most importantly, you'll connect better with the people you serve.

Are you ready to make your local business more visible online? Contact us today, and let’s get your GBP in tip top shape, ensuring it’s a place customers love to visit and Google recognizes as the top choice for your target customers.